E-Business Paddy Power

paddy big cableman, Web Division, Online Gambling Service. Version 1. 0 7th April 2010 Prepared by Christopher Cadwell (x08795240) eCommerce Operation Evaluation Operation or service all overview paddy power is the largest provider of fixed-odds sports debauched in Ireland. rice paddy pips retail division operates a chain of licensed sportsmanlike offices located throughout Ireland and in the UK. at that place online division operates unrivalled of Irelands largest online businesses which rests of the online sportsbook, mobile sportsbook,casino, games, poker, bingo, and financial spread bet (its modish addition). paddy powerfulness was founded in 1988 by the merger of three living Irish high street bookmakers who shake off an unconventional approach to betting and gaming believing them to be firmly rooted in the void and entertainment space. As such its mission is to make risk-based entertainment more complaisant and fun. It offers customers an unpar eacheled bet ting experience that is great shelter, great fun and has the lift out service. Through this strategy the political party has developed a strong composition as The Punter Friendly Bookmaker and has become renowned for its eccentric Money Back Specials. Thanks to this customer-centric approach, it is now generally accepted that a bet with Paddy agency has three executable outcomes Win, Lose or Money Back. Marketplace Target mart Paddy Powers target market is everyone over the legal age to pretend. They attract customers of all ages ranging from late teens to pensioners as it is part of human nature to take risks and film a gamble. Paddy Power attracts so many people with its all-inclusive variety of different areas on its website including a sportsbook, casino, games and bingo so in that respect is something there for everybody.Major clients I fagt think Paddy Power have major clients as they target everyone from the average mundane punter to the high society people and if they did have major clients im authoritative their identitys remain private. Geographic or vertical ball Paddy Power has 212 shops in Ireland (including 3 shops at race courses) and 86 shops in the UK which are dispersed throughout either country. Recent word and Press Releases Bookmaker Paddy Power has announced it will give rise up to 250 impudently jobs at its mindquarters in Tallaght in capital of Ireland over the next three years.Paddy Power, which already employs 640 people in Dublin, is recruiting as part of its strategy of international expansion into the online sports betting market. The company is to recruit 50 people with skills in technology and risk direction by the summer, with the remainder generated over three subsequent years. tiger timberhas snubbed a $75m (55m) sponsorship offer from bookmakerPaddy Power. The golfing legend offer farewell to several of his big-name sponsors but the disgraced world number one still wont be tempted by the offer, which could be worth an astonishing $75m over five years. With a down payment of $5m (3. m) for the drill of Tigers likeness annually, the proposition provides performance incentives including $1m (736,000) for each Major he wins in theUSand $2m (1. 5m) for conquest at theBritish Open. Were in negotiations with IMG to sponsor Tiger, Paddy Power told US magazine website Golfweek. Its still in the early stage of the negotiations, really, to be effective with you. But if it all comes off, itll be the biggest sponsorship deal weve done by quite a some way. However,Mark Steinberg, Woods agent at IMG, indicated that Paddy Powers proposal is non being given serious consideration. Were not concern in any discussions to add to his sponsorship portfolio at this time, he verbalise. Paddy Power lost 1. 5m last August when it paid out on Tiger as he led after 54 holes of theUS PGA statute titleat Hazeltine only to be eclipsed byKorean YE Yang. Now Paddy Power is potentially taking a much bigger g amble on Woods, who has been out of golf since his November 27 car crash precipitated revelations of marital infidelity and a stunningly swift fall in public-opinion surveys. His marketability is downstairs pressure afterAccenture, AT&T andGatorade allpulled their support. At this stage, when separate sponsors seem to be ditching him, theres an opportunity there to step in, the bookmaker said of the proposal. Hes still somebody we would very much like to align ourselves to. agonistic positioning International and national competitors Paddy Powers international and national competitors would consist of Ladbrokes, Victor Chandler, William Hill, Stan James, Coral, Boylesports, Bet365, SkyBet and Betfair. All these fellow bookmakers have online gambling sites so would be Paddy Powers biggest rivals.Regional competitors Paddy Powers regional competitors would be Celtic Bookmakers, terry Rodgers Bookmakers and Hacketts Bookmakers these competitors have rival shops around the country but dont have the capacity to compete online. Local competitors Paddy Powers local competitors would be one off independent betting shops set up in local towns the only example I can give is Vernon Racing which is my local bookmakers in Clontarf, as it is not a franchise it is a independently release bookmakers and they only have one establishment. Business valueMarket demand Paddy Powers market demand is strong even through the inlet I would say it is the market leader as their money bum specials apply added insurance to bets made, so therefore more people would place their bets with them instead of a competitor. They would in addition be the most well know of the brands which lures more people to their shops. Expected revenue menses Paddy Power are constantly going head to head with their competitors by saying they will match a better expenditure if you can find it and with their money back specials as well.They are also opening more new stores each year to increase their m arket share. Market growth potential Online activities are by some surmount the largest and fastest growing part of Paddy Power. Their online operating profit increase by 2. 9m to 45. 7m last year, despite a significantly worse run of feature results and a net negative impact from foreign cash fluctuations of approximately 2. 1m. Their operating profit as a percentage of stark(a) win at 42% remained amongst the highest in the industry, benefiting from the strength of their brand, synergies with Retail, scale and useable expertise.This profitability enables Paddy Power to continue to invest in product, value and brand to drive future success in what is a extremely competitive industry. Risk evaluation Evaluation Tools utilise and why. I would use the SWOT abridgment tool in my evaluation of Paddy Power. I think it is the right tool to use because it would help them evaluate what their strengths, weaknesses, realizable opportunities and possible threats are in their running o f their organisation. Evaluation Tools not used and whyI would not use a PEST analysis tool in my evaluation as dont flavour it benefit Paddy Power as much as a SWOT analysis would. It wouldnt allow them to recognise the area of possible expansion opportunities. Evaluation SWOT analysis Strengths * Entrepreneurial and focused concern * Focus on small stakes fixed odds betting and entertainment betting designed to add value to a sporting or other event * Strong financial position (no cogwheel and cash generative) * brand is established and widely recognized Weaknesses * Threat of new entrants Limited experience of UK betting market * Exposed to rental increases on leased properties * Margins intra-year penetrable to performance of favourites * Dominant market position in Ireland (33% off-course betting in Ireland) Opportunities * Scope for further shop openings in Ireland and to roll-out business model in the UK * Extend leadership of on-line and telephone betting business in Ire land into the UK * Enhance organic growth profile with opportunist bolt on acquisitions in a fragmented UK industry * fatten product range, particularly in the online businessThreats * Risk of more truculent price based competition in Ireland and the UK * Potential decline in consumer spending due to a severe economic downturn in Ireland and the UK * Susceptible to adverse changes in tax and regulation * Online business vulnerable to threat of software virus attacks * New technology increases disintermediation and pricing transparency, resulting in lower margins Evaluation summary Expected returnPaddy Power expects their customers to be happy with the way their website is laid out and the deals and services it provides, as they feel their service is the best in their market. Strategic value Paddy Power has a strategic advantage on their competitors websites as they offer better deals then most of their competitors. Ability to confer success Paddy Power is the largest provider of fixed-odds sports betting in Ireland and they try for this will continue for years to come and for their business to continue to expand.